There are many marketing services through which you can promote your brand and reach many customers effectively. But, the question here arises, how bulk SMS marketing act as an effective marketing service for your businesses? It is cost-effective, quick and instant. These are the prime reasons due to which it is gaining popularity and most of the brands are using SMS marketing for their business.
Flexibility and Speed:
All brands need to be geared to respond to the ease of the advanced business world, as adaptability and flexibility are important to responding to the continually changing market situations. With the bulk messaging marketing, campaigns can be considered and conveyed to their intended target audience within few minutes.
98% of all messages are opened by the recipient and within a fraction of seconds. It sounds great. Isn’t it? However, when compared to the open rate of email. Also, the way that of those messages that are really opened the normal open time on these is around forty-eight hours. So in the event that you need to ensure that your SMS is seen by the recipients in your marketing database.
Newspaper ads, TV commercials and almost all forms of outdoor advertising cost prohibitive for most small to medium sized businesses. Bulk SMS marketing, on the other hand, has such low set up and running costs that campaigns can be launched and executed for a tiny fraction of the costs associated with the more traditional marketing methods.
TV ads, newspaper ads and all types of open air publicizing are cost restrictive for most little to medium estimated organizations. Mass SMS advertising, then again has such low set up and running costs that battles can be propelled and executed for a little portion of costs related to the more customary showcasing techniques.
SMS can be customized to the and send to the recipient within some seconds. They can likewise be customized in light of the customer’s past purchasing behavior. It can be based on demographics as well as based on stores. To attempt and accomplish this level of customization in some other type of promoting would be costly. With bulk SMS, it should be possible for no additional cost and additionally have an interestingly powerful effect on the recipient.
While doing SMS marketing you need to understand that you shouldn’t flood your customer’s inbox with plenty of messages every month. It will make your customer angry and will unsubscribe from the service. You shouldn’t leave it too long without sending messages, customers may forget you in this case. For this, you need to maintain a regular pattern. Follow a weekly or monthly pattern to send SMS to your customer.
To conclude, you should know that nowadays mobile phone is considered as the first screen and not the third screen. What is the most widespread technique on the mobile phone? It is SMS function. It is the time to reach your customers directly and instantly. Therefore, SMS marketing can bring success to your business effectively.